Beijing World Park Extends Free Admission to Year-End; Visitor Surge Boosts Secondary Spending

Beijing World Park announced it will extend its free admission policy until December 31, 2026. From July 12 to mid-September, the park received over 1.23 million visitors; first-month visitor numbers increased about 97 times year-on-year, secondary spending revenue rose over 60% compared to before free admission, surrounding mall revenue increased 20% month-on-month, and homestay orders rose 29% and 65% in two consecutive months. During the Mid-Autumn and National Day holidays and weekends, reservation-based entry will be implemented; on weekdays, visitors can enter by swiping their ID cards. The park will host events such as the Global Carb Festival, cultural markets, and winter ice-snow s…