Pet Relocation Becomes Key Factor in International Assignments, Companies Rethink Mobility Policies

The global pet relocation market is worth an estimated US$2.4 billion, projected to reach US$3.9 billion by 2030, growing at about 8.9% annually. Companies increasingly recognize that pet welfare affects employees' willingness to accept international assignments. Lucie Nazir, co-founder of RelocateU, notes that traditional expat assignments are shifting to short-term, project-based moves, and employees expect employers to consider the entire household, including pets.