Pet relocation becomes key in international assignments, corporate mobility more human-centric

The global pet relocation market is worth $2.4 billion, projected to reach $3.9 billion by 2030. Lucie Nazir, co-founder of RelocateU, notes that corporate international assignments are shifting from traditional long-term expat roles to short-term, project-based ones, with pet relocation becoming a key factor in acceptance. Companies need to consider the whole household, including pets, to improve assignment success. Sustainability is gaining attention, but mobility decisions remain primarily business-driven.