Amadeus, Accenture partner on new agentic advertising platform

Amadeus has launched the Amadeus Travel Advertising Platform, developed with Accenture, to help travel brands identify intent and demand signals earlier and leverage Accenture's agentic framework to execute campaigns. The platform includes an AI-powered 'Omnichannel Budget Allocator' that automatically reallocates ad budgets. Amadeus has recruited advertising leaders, including Dan Ciocoiu from Accenture Song.