GBTA Research: Corporate Hotel Programs Evolve Amid Market Complexity, Cost Pressures and Rising AI…

New research from GBTA and Radisson Hotel Group reveals corporate travel managers are adapting hotel sourcing strategies amid market changes. Key findings: 54% of organizations partially outsource RFP activities, dynamic discounts are growing (49% of programs saw increases), and AI usage is expected to rise from 32% to 69% in upcoming RFP cycles. Travel managers balance costs, risk, and traveler experience while leveraging AI.