Skift Live Tourism Summit: Five Decisions in the Room

Skift will host its Live Tourism Summit on September 22, 2026, at North Javits Center in New York City, focusing on how live events have become a primary demand driver in global travel. The summit is structured around five decisions: surge versus long-term investment, how cities and promoters split value, readiness versus reality in handling demand, yield versus access in pricing, and competition versus coordination. Skift Research notes travelers now choose the moment — a concert, festival, or sporting event — and build the trip around it.