CIFTIS Promotes Deep Integration of Culture, Commerce, Tourism, Sports and Exhibitions

The 2026 China International Fair for Trade in Services (CIFTIS) runs from 9 to 13 September in Beijing, featuring for the first time a 'China Services' zone in the core theme exhibition area and 'going global' service zones in several thematic exhibitions. The article argues that deep integration of culture, commerce, tourism, sports and exhibitions is an inevitable choice for upgrading service consumption. Data shows services exports grew 17.6% in the first half of the year; inbound tourism drove travel services exports to RMB 229.2 billion, up 31.1%; and personal culture and entertainment services exports grew 57.2%. About 90 countries, regions and international organisations and over 1,…