Homestay Industry Cools: From Sold-Out to Rising Vacancy Rates

Despite a 32.7% increase in domestic trips this summer, homestay occupancy rates have fallen in many areas; a Chongqing homestay sold only 3-5 rooms daily. Industry analysis attributes this to a near 20-fold expansion in homestay numbers over a decade and severe homogenization causing traveler fatigue. Experts suggest expanding 'homestay+' composite formats and non-room revenue, shifting toward quality.