HX Expeditions Holds 2026 International Brand Day in Shanghai, Unveils New Season

Pinchain Tourism reported that HX Expeditions held its annual flagship '2026 International Brand Day' in Shanghai on September 10-11, coinciding with its 130th anniversary, with over 300 travel trade partners, media, and new-media guests. The event shared IAATO official data, Antarctic expedition knowledge, science education, immersive VR experiences, and released new 2028/2029 season itineraries. HX Asia-Pacific commercial vice president Joe Zou said China is a core strategic market, with plans over the next three to five years to deepen channel cooperation, Chinese-language expedition team service, destination development, and China team investment.