Swiggy Launches Travel Concierge Crew

Indian food delivery giant Swiggy has repositioned Crew as a subscription-based, invite-only personal travel concierge targeting affluent, time-poor urban consumers. It covers flights, hotels, cabs, visas, forex, reservations, and local experiences with 24/7 support. Priced at INR 999 ($10.60) for six months. In earlier tests, 40-50% of requests were travel-related.