Tmall Double 11 Achieves Best Growth in Four Years, Nearly 600 Brands Exceed 100 Million

The 2025 Tmall Double 11 shopping festival concluded, achieving the best full-cycle growth in four years (after excluding refunds). Nearly 600 brands exceeded 100 million yuan in GMV, and 34,091 brands doubled their GMV compared to last year. Fliggy's GMV grew over 30% YoY, and 88VIP members exceeded 53 million.