Cleartrip Enters India's Fragmented Holiday Package Market
Cleartrip, the Flipkart-owned online travel platform, announced its entry into holiday packages, bundling flights, hotels, activities and transfers into customizable itineraries. Gaurav Patwari, Chief Business Officer — Air, told Skift that India's overall travel booking market is worth $75 billion-$80 billion, with holidays and packages accounting for about $20 billion. More than 90% of the holiday market remains fragmented, with online penetration even lower. Travelers can start from an expert-curated package and then change hotels, flights, transfers and activities.