GBTA调查：2027年前商旅乐观情绪回升至63%
GBTA于2026年8月27日至9月9日调查604名全球企业差旅经理、供应商及中间商。结果显示，63%的商旅专业人士对2027年行业前景乐观，高于4月的41%和1月的59%；悲观比例从4月的24%降至7%。买方乐观度由39%升至61%，供应商与TMC由42%升至64%。45%的受访者预计2026年企业差旅次数同比增加（4月为30%），56%的买方预计差旅支出增加（4月为43%）。成本上升与地缘政治不确定性仍是买方首要影响因素。
#成本压力
#成本压力
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GBTA News & Press GBTA Poll: Business Travel Confidence Rebounds to 2026 High
GBTA polled 604 business travel professionals worldwide online from August 27 to September 9, 2026. 63% are optimistic about the industry outlook for the next 12 months, up from 41% in April and above 59% in January; pessimism fell from 24% to 7%. Optimism rose among both buyers and suppliers, and Europe's net optimism swung from -17 to +44. 56% of buyers expect travel spend to increase and 45% expect more trips, with spend expectations continuing to outpace volume. Costs and geopolitical uncertainty remain the main constraints.