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#文旅IP

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Sep 29Tue
  1. China Tourism News

    Xiaoyi Unveils Culture-Tourism Benefits and Three-Year Action Plan

    On September 28, Xiaoyi City in Shanxi Province held its 2026 high-quality culture-tourism development conference, releasing the Xiaoyi Three-Year Action Plan for Advancing into China's Top 100 Tourism Counties (2026-2028) and launching the "Travel Xiaoyi with Mom" benefits program: holders of any October Shanxi scenic-area ticket who stay that month at homestays or the health-and-wellness residence under Xiaoyi Culture & Tourism Group get one free night; self-driving visitors with their mothers can be reimbursed up to 100 yuan in highway tolls and receive specialty noodles from the Noodle Town. The conference also formed a Xiaoyi culture-tourism think tank, appointing seven industry expert…

Sep 14Mon
  1. China Tourism News

    Fifth Nujiang Canyon Culture Week to Open September 27

    On September 12, a press conference for the 2026 fifth Nujiang Canyon Culture Week, themed "Shanghai-Yunnan Friendship, Ethnic Style," was held in Fugong County, Nujiang, Yunnan. Under the theme "Mysterious Nujiang, Outdoor Paradise, Hiking Fugong — Let the World Hear Nujiang," the event will run from September 27 to October 7 using a "1+7+N" whole-area festival model, with Shiyueliang Square as the main venue and seven townships as featured sub-venues. Drawing on the high-mountain canyon resources of the G219 Nujiang section, the culture week will launch a cycling event in Fugong, along with ethnic markets, night markets, the "Fubao" original IP merchandise line and canyon city walk routes.