Pilot Company Installs Self-Order Kiosks at 78 Wendy's Locations in North American Travel Centers
Pilot Company is installing 156 self-order kiosks across 78 Wendy's locations in its North American travel centers as part of broader digital initiatives. Pilot is a franchisee of several quick-service brands including Arby's and Subway. Gemma Patterson, senior director of restaurant relations and e-commerce at Pilot, said bringing digital platforms into travel centers aims to enhance convenience, improve speed of service and create a more consistent guest experience. HT's 2026 Restaurant Technology Study found the share of operators with "no plans to add kiosks" rose from 52.8% to 68%, though this may reflect a natural shift in the adoption cycle. HT's forthcoming 2026 Guest Engagement Stu…