Traveler Personas and Experience: The Next Big Thing in Business Travel

In the SAP Concur Conversations podcast, Hansini Sharma, who leads the Travel Practice at Acquis Consulting Group, discusses the importance of traveler personas and traveler experience in business travel. She identifies three traveler personas: the new entrant, the space cadet, and the 'pirate.' She recommends travel managers improve compliance by offering more options and some wiggle room, and use online booking tools and non-invasive data collection to understand traveler preferences. She also notes the travel experience has become an important factor in talent retention.