IHG Takes Different Route on Owner Economics, Not Cutting Fees

While rivals cut fees, IHG is redesigning a bundled services package for franchisees, including marketing, digital support, web design, training, and group booking services. Piloted at over 500 hotels in the Americas, it will go system-wide later this year. CEO Maalouf argues IHG's portfolio differs, with 85% of Americas hotels in Essentials and Suites brands, less exposed to high-cost urban markets.