Letter from the Cotswolds: Tension Between Overtourism and Destination Building

A Web in Travel article explores overtourism in the Cotswolds. Castle Combe receives about 150,000 visitors annually, with tensions between visitors and residents flaring in summer. Visit Wiltshire promotes the Great West Way route to disperse tourists across 500 miles. Meanwhile, a US investor has bought 15 properties in Malmesbury to build a destination resort, potentially creating new overtourism pressure.