Are hotel CEOs overestimating their AI edge?

Major hotel group CEOs described AI as a 'competitive advantage' in Q1 earnings calls, but experts argue this may be 'commoditization of intent.' Most hotels use AI similarly, and not investing puts them at a disadvantage. Real advantage may come from proprietary data, deployment speed, and operational efficiency, not AI itself. For example, Wyndham's Connect platform is cited as having a head start.