AI is reshaping digital advertising, pushing travel brands toward commerce media to leverage first-party data. Uber's ad revenue hit $2 billion, Expedia's display ad revenue grew. McKinsey predicts 21% CAGR for commerce media networks. Brands like Marriott and United are investing.
Experience Columbus is partnering with Satisfi Labs on an 'Agentic City' program to connect attractions, venues, and local businesses through a shared AI platform. The initiative leverages first-party data from partner networks to provide real-time, location-specific information. Each participating DMO member is equipped with an individual AI agent that sources content dynamically from its own website. The system supports agent-to-agent handoffs and context sharing, with future plans for cross-agent automation.