Expedia partners with PredictHQ to help hotels with revenue strategy

Expedia Group has partnered with PredictHQ to bring contextual data about global events to its hotel partners via Expedia Partner Center. The integration aims to provide hotels with demand insights to boost revenue strategies. The pilot began last year, with a full launch in late 2025. Chief commercial officer Greg Schulze highlighted that such events like the World Cup create demand spurts, and the tools help hotels optimize before, during, and after events for sustainable revenue.