Almosafer Activities has partnered with the Saudi Tourism Authority to integrate its content with the Saudi Partner Tourism Exchange Portal. The API integration will enable distribution of activities and experiences through the B2B platform to a global partner network, including consumer platforms like Visit Saudi, supporting Saudi Vision 2030's target of 150 million annual visitors.
Saudi Arabia's Tourism Authority has appointed Ageel Alshaibani as CEO, succeeding Fahd Hamidaddin who left in May. Alshaibani, a former deputy tourism minister and ex-McKinsey executive, inherits the goal of attracting 150 million annual visitors by 2030. However, the Public Investment Fund is pivoting toward AI infrastructure, scaling back giga-projects like Neom (The Line reduced to 2.4km), postponing the 2029 Asian Winter Games, and ending LIV Golf funding after 2026.
Riyadh Air, the new national carrier of Saudi Arabia, signed a global distribution agreement with Amadeus. By joining the Amadeus Travel Platform, Riyadh Air will connect to travel agencies and sellers in more than 190 countries, making its offers accessible to travelers worldwide, supporting its growth plans and contributing to Saudi Vision 2030. The agreement also includes Amadeus distributing Riyadh Air's future NDC content, allowing the airline to deliver more dynamic, personalized offers and take greater control of its indirect sales strategy. Backed by the Public Investment Fund and unveiled by Crown Prince Mohammed bin Salman in 2023, Riyadh Air is expected to contribute over USD 20…