AI-Generated TikTok Go Hotel Videos Mislead Travelers, Skift Finds

A Skift investigation found that AI-generated videos and influencers are promoting hotels through TikTok's new TikTok Go booking feature, often depicting rooms, amenities, and landscapes that don't exist. The Ambiente Sedona luxury resort was a focal point, with 17 videos flagged as AI-generated (80%+ confidence) by Resemble.AI, including fabricated suites, a non-existent pond, and merged footage. TikTok Go functions like a travel-focused TikTok Shop, enabling bookings via partners such as Expedia, Booking.com, Viator, and Trip.com, with creators earning roughly 5% commissions. This incentivizes low-effort, high-volume AI content. Hoteliers worry about brand control and misleading guests, b…