Almosafer and VisitBritain Expand Partnership to Boost Saudi Travel to Britain

Almosafer and VisitBritain expanded their strategic partnership at WTM London to promote Britain as a top destination for Saudi travelers. The collaboration will develop high-value packages showcasing Britain's nations and regions. VisitBritain forecasts 404,000 visits from Saudi Arabia to the UK this year, with spending of £975 million in 2025, up 26% on 2024. Britain remains a premium destination for Almosafer across leisure and business segments.