Amadeus research: traveler appetite for AI and travel tech skyrockets in 2025

Amadeus released its Connected Journeys: How Technology Will Transform Travel in the Next Decade study, surveying 9,500 travelers across China, France, India, Singapore, Spain, the UK and the USA. Generative AI usage rose 64% year over year; 42% valued time savings, 37% personalized recommendations and 36% discovering new destinations. 64% would pay for an in-trip AI travel assistant, and 17% would pay up to five percent of total trip value. However, 25% encountered outdated or inaccurate AI information and another 25% found AI unable to capture personal preferences. 90% of air travelers reported some anxiety, 69% favored biometric gateways and 66% showed interest in remote baggage check-in.