Elong Brand Family Shifts from Scale-Driven to Product-Driven

Tongcheng Travel's Elong Hotel Technology held its Elong brand family showcase in Shenzhen on September 16, presenting five brands: Elong International Hotel, Elong Hotel, Elong Anyue Hotel, Elong Yitang Hotel and Elong E-sports Hotel. The five core brands have signed over 500 properties and opened more than 250. The Elong Hotel 2.0 product cut construction cost from RMB 130,000 to 105,000 per unit and raised development efficiency by 30%. Four hotel PMS systems have integrated AI large models, lifting labor efficiency by 50%, while platform procurement cuts hotel purchasing costs by 30%.