AI Debate: Will Travel's Biggest Brands Thrive or Falter?

At Phocuswright Europe 2026, Travelier CMO Mario Gavira and Magpie founder Christian Watts debated AI's impact on major travel brands. Gavira argued AI is more likely to reinforce than replace large OTAs and hotel groups due to their tech stack, loyal customers, and unique inventory. Watts argued AI agents will erode these advantages by offering more personalized options. Both agreed second-tier OTAs are likely to face greater disruption.