AI debate continues: Will travel's biggest brands thrive or falter?

At Phocuswright Europe 2026, Travelier CMO Mario Gavira and Magpie founder Christian Watts debated AI's impact on major travel brands. Gavira argued AI will reinforce rather than replace leading OTAs and hotel groups due to their tech stack, loyal customer base, and inventory advantages. Watts argued AI agents will erode these advantages by offering more personalized choices. Both agreed second-tier OTAs will face greater disruption.