Hilton's Outset Collection Set for EMEA Debut with Madrid Signing

Hilton announced a franchise agreement with Arte Hoteles for the first Outset Collection by Hilton property in EMEA: Casa Verbena Madrid. Expected to open later in 2026, the 45-room hotel will sit on Calle de Preciados in central Madrid, within walking distance of Puerta del Sol, Plaza Mayor and Gran Vía. The signing expands Hilton's lifestyle collection portfolio and its presence in Spain.