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Friday 5 June

1 updates
Data & research
Amadeus NewsroomIceland / Spain

2026 Solar Eclipse Drives Surge in Travel Bookings to Spain and Iceland

Amadeus Travel Intelligence data reveals a surge in travel demand for the August 2026 solar eclipse, with Spain and Iceland seeing significant interest. Flight bookings to airports along the eclipse path increased 25% year-on-year, with Bilbao (+366%), Asturias (+292%), and Valencia (+137%) leading. Hotel occupancy rose 16% and ADR increased 36%. Short stays (1-5 days) grew 57%, and solo travel increased 48%. Top long-haul markets include the USA, Japan, Argentina, and Canada.

Thursday 4 June

1 updates
Air & distribution
Amadeus Newsroom全球

Amadeus Report: Agentic AI to Transform Airline Operations

Amadeus, supported by Microsoft, released a report on agentic AI in airlines, based on interviews with carriers including Azul, Icelandair, and Southwest. It identifies five key use cases: automated voice rebooking, agentic commerce, intelligent digital marketing, turnaround management, and personalized offers. The report recommends building strong data foundations, focusing on high-impact workflows, and ensuring governance. Microsoft predicts most airlines will move from exploration to deployment within 18 months.

Thursday 28 May

3 updates
Air & distribution
PhocusWire All News全球

Amadeus, Accenture partner on new agentic advertising platform

Amadeus has launched the Amadeus Travel Advertising Platform, developed with Accenture, to help travel brands identify intent and demand signals earlier and leverage Accenture's agentic framework to execute campaigns. The platform includes an AI-powered 'Omnichannel Budget Allocator' that automatically reallocates ad budgets. Amadeus has recruited advertising leaders, including Dan Ciocoiu from Accenture Song.

Air & distribution
Amadeus Newsroom全球

Amadeus Launches Travel Advertising Platform to Help Brands Capture Demand Earlier

Amadeus introduced the Amadeus Travel Advertising Platform at its Advertising Summit in Nice, France, developed in collaboration with Accenture. The AI-powered platform helps travel brands make smarter advertising decisions based on where demand is forming, not just historical conversions. The first live capability is the Omnichannel Budget Allocator, already used in Amadeus' managed services.

Policy & visas
PhocusWire All NewsEU / Spain

Spain fines Amadeus €14.4M over traveler profiling pilot

Spain's data protection authority AEPD has fined Amadeus IT Group €14.4 million over a pilot project that used passenger booking data from its GDS to profile travelers. The penalty was reduced from an initial €18 million after Amadeus made a voluntary payment without admitting liability. The investigation followed an anonymous complaint in September 2023. AEPD cited violations of GDPR Articles 14 and 6. Amadeus disagrees and plans to contest the fine in court.

Friday 22 May

1 updates

Tuesday 12 May

1 updates

Friday 8 May

2 updates

Tuesday 5 May

1 updates

Wednesday 29 April

2 updates

Thursday 16 April

1 updates

Wednesday 15 April

2 updates

Wednesday 25 March

2 updates

Friday 20 March

1 updates

Thursday 19 March

1 updates

Tuesday 17 March

2 updates

Friday 13 March

2 updates

Monday 9 March

1 updates

Friday 6 March

1 updates