Amadeus Report: Agentic AI to Transform Airline Operations
Amadeus, supported by Microsoft, released a report on agentic AI in airlines, based on interviews with carriers including Azul, Icelandair, and Southwest. It identifies five key use cases: automated voice rebooking, agentic commerce, intelligent digital marketing, turnaround management, and personalized offers. The report recommends building strong data foundations, focusing on high-impact workflows, and ensuring governance. Microsoft predicts most airlines will move from exploration to deployment within 18 months.
Impact and considerations
The report provides a roadmap for airlines to adopt agentic AI, improving operational efficiency and customer experience, guiding technology investments in the aviation industry.
Key points
- Agentic AI can automate voice rebooking, reducing wait times.
- Five key use cases identified, including turnaround management and personalized offers.
- Data foundations are critical for successful AI adoption.
- Microsoft predicts most airlines will deploy agentic AI within 18 months.
Sources and time
- Primary source
- Amadeus IT Group
- Other sources
- 0
- First source publication
- 4 Jun 2026, 08:00
- Page published
- 10 Sept 2026, 00:11
- Last updated
- 4 Jun 2026, 08:00
- Original links
- Amadeus Newsroom：How Agentic AI Is Transforming Airlines | Amadeus (opens in a new tab)Primary source · en · Published 4 Jun 2026, 08:00