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OTAAsia / Indonesia / Taiwan / Singapore / Thailand / Vietnam / South Korea / Malaysia

Agoda Highlights Six Asian Coffee-Themed Destinations

Agoda published a feature highlighting six Asian destinations known for their coffee culture: Da Lat in Vietnam, Ipoh in Malaysia, Jeju in South Korea, Bali in Indonesia, Hualien in Taiwan and Chiang Rai in Thailand. Andrew Smith, Senior Vice President of Supply at Agoda, said coffee gives travelers an easy way into a destination. Agoda said its platform covers more than 6 million holiday properties, 130,000 flight routes and 300,000 activities worldwide.

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Impact and considerations

The feature shows an OTA using lifestyle themes such as coffee culture as a destination-marketing hook, linking content to accommodation, flight and activity bookings, reflecting OTA competition for customer acquisition beyond price.

Key points

  • Agoda highlighted six Asian coffee destinations: Da Lat in Vietnam, Ipoh in Malaysia, Jeju in South Korea, Bali in Indonesia, Hualien in Taiwan and Chiang Rai in Thailand.
  • Andrew Smith, Senior Vice President of Supply at Agoda, said coffee can lead travelers from a restored shophouse to a hillside farm, or from a quiet morning cafe to a community of makers.
  • Agoda said its platform offers booking across more than 6 million holiday properties, 130,000 flight routes and 300,000 activities.
  • The content states that independent roasters, specialty coffee and social-media discovery have made cafe culture a reason to travel in its own right.

Sources and time

Primary source
Agoda
Other sources
0
First source publication
28 Sept 2026, 08:00
Page published
28 Sept 2026, 18:03
Last updated
28 Sept 2026, 08:00
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