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OTAChina / Guangdong / Jiangsu Province / Jiangxi Province / Tibet / Guizhou / Heilongjiang

Tongcheng Travel Partners with Over Ten Destinations to Issue Holiday Tourism Vouchers

Tongcheng Travel, together with the Guangdong Provincial Department of Culture and Tourism, launched the 2026 Guangdong 'Golden Autumn Culture and Tourism Consumption Season' subsidy program on September 11, issuing vouchers to inbound and domestic visitors to Guangdong. The platform is also participating in Mid-Autumn and National Day voucher programs across more than ten destinations including Suzhou, Xuzhou, Lhasa, Harbin, Nanchang, Yibin, Guizhou and Jiangxi, with total voucher value exceeding RMB 60 million. Validity generally covers the holiday period, with some extending to end-November.

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Impact and considerations

Vouchers have become a key destination tool for driving holiday tourism spending, and platforms that aggregate multi-destination subsidies strengthen their traffic gateway and conversion capabilities, with implications for booking patterns and destination marketing resource allocation.

Key points

  • On September 11, Tongcheng Travel and the Guangdong Provincial Department of Culture and Tourism launched the 2026 Guangdong 'Golden Autumn Culture and Tourism Consumption Season' subsidy program for inbound and domestic visitors.
  • Tongcheng Travel has integrated holiday vouchers from over ten destinations totaling more than RMB 60 million, covering hotels, attractions, package tours, and entertainment and cultural products.
  • Voucher validity generally covers the Mid-Autumn and National Day holidays, with some destinations extending to end-November to support off-peak travel.
  • Tongcheng Travel data shows significantly higher booking interest for domestic long-haul flights over 1,200 km, with county-level in-depth travel products up over 60% month-on-month.
  • Guangdong's program offers four voucher categories — hotel stays, attractions, package tours, and entertainment/cultural products — each with discounts up to RMB 500.
  • Tongcheng Travel historical data shows each RMB 1 of voucher subsidy drives over RMB 6 in tourism spending, with redemption rates at some popular destinations exceeding 90%.

Sources and time

Primary source
环球旅讯
Other sources
0
First source publication
16 Sept 2026, 08:00
Page published
16 Sept 2026, 18:01
Last updated
16 Sept 2026, 08:00
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