Expedia and PredictHQ: Major US Summer Sporting Events Projected to Drive Over $537M in Visitor Spe…
New research from Expedia Group and PredictHQ finds that 18 major US summer sporting events across basketball, baseball, tennis, golf and hockey were forecast to attract more than 4 million attendees and generate over $537 million in visitor spending, including roughly $259 million on accommodation and $233 million on hospitality. Four New York events alone accounted for $304 million, rising to over $423 million for the wider region when the Southampton golf event is included. Demand spilled into surrounding counties, with Solano County, California up 180% year on year. Canada was the largest inbound market by travel intent, while Brazil, Mexico, the UK and Japan also grew.
Impact and considerations
The research quantifies event-driven demand for lodging, hospitality and spillover regions, giving hotels, airlines, car rental and activities suppliers a basis for adjusting availability and visibility ahead of demand peaks.
Key points
- Eighteen major events were forecast to draw over 4 million attendees and more than $537 million in visitor spending.
- Spending split roughly into $259 million on accommodation and $233 million on hospitality.
- Four New York events accounted for $304 million, rising above $423 million regionally with the Southampton golf event.
- The New York tennis tournament alone was forecast at 1.1 million attendees and about $252 million in spending.
- Spillover demand was strong: Solano County travel intent rose 180% year on year, Montgomery County about 95% and Contra Costa County about 90%.
- Canada was the largest inbound market by travel intent, with notable growth from Brazil, Mexico, the UK and Japan, and the fastest growth from Türkiye.
- In 2025, 56% of Expedia Group hotel bookings near major events were made more than 30 days before check-in, averaging 62 days ahead.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 16 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 00:04
- Last updated
- 16 Sept 2026, 08:00
- Original links
- Expedia Group Newsroom：Major US summer sporting events projected to drive more than $537M in visitor spending, Expedia Group and PredictHQ research finds (opens in a new tab)Primary source · en · Published 16 Sept 2026, 08:00