Expedia UK Summer Trends: Domestic Interest Rises
Expedia Group released its summer travel trends report, showing increased interest in UK domestic breaks, with 45% of Britons more interested than last summer. The report also highlights hotel hopping, road trips, bleisure travel, and the impact of sports events and film locations.
Impact and considerations
Based on first-party data from Expedia and Hotels.com, the report offers insights into summer demand, helping suppliers and buyers adjust strategies.
Key points
- 45% of Britons are more interested in UK breaks than last summer.
- Global social conversation about domestic holidays up 77% YoY.
- Hotel hopping trend rises, driven by events and road trips.
- Bleisure travel has over 165K online mentions.
- Sports events boost host city searches, e.g., Kansas City +700%.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 21 May 2026, 08:00
- Page published
- 12 Aug 2026, 14:28
- Last updated
- 21 May 2026, 08:00
- Original links
- Expedia Group Newsroom：Expedia Group (opens in a new tab)Primary source · en · Published 21 May 2026, 08:00