Expedia's Unpack '26 Summer: Domestic Demand Rises, Hotel Prices Drop in Popular International Dest…
Expedia Group released its Unpack '26 Summer report, showing domestic travel demand dominates summer holiday planning, with global social conversation up 77% YoY and 45% of Britons more interested in UK breaks. The report highlights trends like hotel hopping, sports event divergence, and set-jetting, along with top destinations and international cities with lower hotel rates.
Impact and considerations
Based on Expedia and Hotels.com data, the report offers insights into summer demand, indicating a shift toward domestic and value-driven travel, which may influence hotel pricing and marketing strategies.
Key points
- Global social conversation about domestic holidays up 77% YoY; 45% of Britons more interested in UK breaks.
- In Expedia's UK Destinations of the Summer, Bishop's Stortford saw a 90% search increase.
- Hotel hopping trend driven by events and bleisure travel.
- Sports events drive host city searches, with Kansas City up 700%.
- Average daily rates drop in some international destinations, e.g., Fukuoka and Buenos Aires down 35%.
- Set-jetting continues to shape demand, with Yorkshire searches up 35%.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 21 May 2026, 08:00
- Page published
- 12 Aug 2026, 14:28
- Last updated
- 21 May 2026, 08:00
- Original links
- Expedia Group Newsroom：UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AND HOTEL PRICES DROP IN POPULAR INTERNATIONAL DESTINATIONS (opens in a new tab)Primary source · en · Published 21 May 2026, 08:00