Expedia Group Releases Unpack '26 Summer: Domestic Demand Rises
Expedia Group released Unpack '26 Summer, revealing a shift toward domestic travel, with global social conversation about domestic vacations up 77% YoY. The report also highlights trends like hotel hopping, beach readaways, sports events, and set-jetting.
Impact and considerations
Based on first-party data from Expedia, Hotels.com, and Vrbo, the report provides summer demand insights, valuable for destination marketing and product strategies.
Key points
- Global social conversation about domestic vacations up 77% YoY.
- 53% of Canadian travelers plan a domestic trip this summer.
- Hotel hopping trend rising, driven by events and road trips.
- Social buzz for 'Beach Readaways' up 213% YoY.
- Sports events and set-jetting influence travel choices.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 21 May 2026, 08:00
- Page published
- 12 Aug 2026, 14:28
- Last updated
- 21 May 2026, 08:00
- Original links
- Expedia Group Newsroom：UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AS TRAVELLERS TAKE A MORE MEASURED APPROACH (opens in a new tab)Primary source · en · Published 21 May 2026, 08:00