Expedia Releases Summer Travel Trends: Domestic Demand Rises
Expedia Group released its Unpack '26 Summer travel trends report, showing domestic travel dominates summer plans, with global social conversation up 77% YoY and 53% of Canadian travelers planning domestic trips. The report also highlights hotel hopping, road trips, bleisure travel, and the impact of sports events and film locations.
Impact and considerations
Based on first-party data from Expedia, Hotels.com, and Vrbo, the report offers insights into summer demand, helping suppliers and buyers adjust strategies.
Key points
- Global social conversation about domestic vacations up 77% YoY.
- 53% of Canadian travelers plan a domestic trip this summer.
- Hotel hopping trend rises, driven by events and road trips.
- Bleisure travel has over 165K online mentions.
- Sports events boost host city searches, e.g., Kansas City +700%.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 21 May 2026, 08:00
- Page published
- 12 Aug 2026, 14:28
- Last updated
- 21 May 2026, 08:00
- Original links
- Expedia Group Newsroom：Expedia Group (opens in a new tab)Primary source · en · Published 21 May 2026, 08:00