Tongcheng Travel Partners with Guangdong and Other Destinations to Issue Holiday Consumption Vouche…

Key points

• On September 11 at 10:00, Tongcheng Travel partnered with the Guangdong Provincial Department of Culture and Tourism to officially launch the 2026 Guangdong "Golden Autumn Cultural Tourism Consumption Season" subsidy program for domestic and inbound visitors to Guangdong and local residents.
• Tongcheng Travel is also participating in Mid-Autumn and National Day cultural tourism voucher programs in over ten destinations including Suzhou, Xuzhou, Lhasa, Harbin, Nanchang, Yibin, Guizhou Province, and Jiangxi Province, with total voucher value exceeding 60 million yuan.
• Voucher validity generally covers the Mid-Autumn and National Day holidays, with some destinations extending validity to the end of November to support off-peak travel spending.
• The Guangdong program offers four voucher categories—hotel, scenic spot, vacation package, and performing arts/cultural creative—each with a maximum discount of up to 500 yuan.
• Tongcheng data shows that driven by extended-holiday travel demand, booking heat for domestic long-haul flights over 1,200 km rose significantly, with Xinjiang, Tibet, Yunnan, and Hainan leading long-haul destinations, and county-level in-depth travel product bookings growing over 60% month-on-month.
• Suzhou's cultural tourism vouchers introduced a "hotel + X" model, using hotel stays as an anchor to link scenic spots and cultural creative products, with the campaign covering summer through the National Day Golden Week and over 50% of voucher recipients coming from other provinces.
• Historical data from Tongcheng's voucher campaigns shows that every 1 yuan of subsidy leverages over 6 yuan in cultural tourism spending; redemption rates for vouchers in some popular destinations have exceeded 90%.