Qunar: National Day Flight and Hotel Bookings Up 56% Week-on-Week
On September 16, train tickets for the day before National Day (September 30) went on sale, driving flight and hotel bookings into a peak period. Qunar data shows that as of September 16, searches for keywords such as 'Mid-Autumn' and 'National Day' rose 167% month-on-month, National Day flight and hotel bookings rose 56% week-on-week, and bookings on popular routes over 2,000 km doubled year-on-year. Beijing, Qingdao, Nanjing, Chengdu, Shanghai, Chongqing, Shenzhen, Hangzhou, Guiyang, and Guangzhou ranked in the top 10 popular National Day cities. Concerts and sports events boosted nearby hotel bookings, while county-level and outbound travel also grew.
Impact and considerations
The data reflects the intensity and structural shifts of the pre-holiday booking peak, including long-haul routes, concert and event-driven demand, county-level tourism, and outbound growth, offering reference for OTA, airline, and hotel demand forecasting.
Key points
- On September 16, train tickets for the day before National Day (September 30) went on sale, driving flight and hotel bookings into a peak period.
- As of September 16, searches for keywords such as 'Mid-Autumn' and 'National Day' on Qunar rose 167% month-on-month, and National Day flight and hotel bookings rose 56% week-on-week.
- Bookings on popular routes over 2,000 km doubled year-on-year; Xining-Guangzhou and Urumqi-Nanjing ticket volumes more than tripled year-on-year, while Kunming-Dalian doubled.
- Beijing, Qingdao, Nanjing, Chengdu, Shanghai, Chongqing, Shenzhen, Hangzhou, Guiyang, and Guangzhou ranked in the top 10 popular National Day cities.
- Jay Chou's concert drove hotel bookings in Qingdao's Fantawild/Hongdao High-tech Zone up over 4x year-on-year, while Joker Xue's Chengdu concert boosted nearby hotel bookings by 2.6x.
- The China Open and 2026 WTT China Grand Smash drove significant growth in hotel bookings around Beijing.
- Hotel booking heat in popular county-level destinations rose 32% year-on-year, with bookings in Xinjiang, Qinghai-Gansu, and western Sichuan rising over 40%.
- Flight bookings to popular outbound destinations during National Day rose over 20% year-on-year, with Thailand, South Korea, and Malaysia the most popular countries.
Sources and time
- Primary source
- 环球旅讯
- Other sources
- 0
- First source publication
- 16 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 12:03
- Last updated
- 16 Sept 2026, 08:00
- Original links
- TravelDaily China：国庆前夜火车票今日开售！ 去哪儿旅行：本周，国庆机酒预订量环比增56% - 环球旅讯 (opens in a new tab)Primary source · zh · Published 16 Sept 2026, 08:00