Amadeus Data: Chicago and New York Marathons Lift Air and Hotel Demand
Amadeus Travel Intelligence data shows rising air and hotel demand around the October Chicago Marathon and November New York Marathon. Domestic air bookings rise 13% for Chicago and 45% for New York in race weeks. Chicago race-weekend hotel occupancy is 85.9% at an ADR of $364, up 1.8% and 10.2% year on year; New York occupancy is 58.1%, down 0.7%, while ADR rises 12.4% to $369. International source markets including India, Brazil, Sweden and Italy grow, while Texas and the Sunbelt lead domestic growth.
Impact and considerations
Major events create short, concentrated demand windows that hotels and destinations can use for pricing, staffing and packaging; business travellers should expect higher fares and room rates plus tighter capacity in host cities on race weekends.
Key points
- Domestic air bookings rise 13% for the Chicago Marathon week and 45% for the New York Marathon week.
- Chicago race-weekend hotel occupancy is 85.9% at an ADR of $364, up 1.8% in occupancy and 10.2% in ADR year on year.
- New York occupancy is 58.1%, down 0.7% year on year, while ADR rises 12.4% to $369.
- New York Marathon international source-market growth: Brazil +15%, Sweden +15%, India +12%, Colombia +11%, Italy +10%.
- Chicago Marathon international source-market growth: India +14%, Colombia +13%, Spain +9%, Canada +2%.
- Texas leads domestic growth: arrivals up 24% into Chicago and 86% into New York; Houston into New York up 121%.
- Domestic trips are short: 1-5 night stays account for 88% of arrivals into Chicago and 87.4% into New York; international travellers stay longer.
- Domestic bookings for parties of six or more more than doubled: up 106% into Chicago and 241% into New York, an opportunity for hotel packages.
Sources and time
- Primary source
- Amadeus IT Group
- Other sources
- 0
- First source publication
- 25 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 23:54
- Last updated
- 25 Sept 2026, 08:00
- Original links
- Amadeus Newsroom：Chicago and New York Marathons Inspire Global Travel Demand | Amadeus (opens in a new tab)Primary source · en · Published 25 Sept 2026, 08:00