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BCD Travel and Advito outline five shifts shaping managed travel in 2027

After attending 2026 industry events including SAP Concur Fusion, ProcureCon and the GBTA Convention, executives from BCD Travel and Advito identified five shifts likely to shape managed travel in 2027 and beyond: AI discussions moving from experimentation to adoption and governance; competitive advantage increasingly coming from people and change management; insufficient industry focus on the human side of front-line service; hyper-personalized traveler engagement; and resilience replacing prediction as a planning strategy. Both leaders said travel managers should prioritize adaptability, governance, stakeholder alignment and traveler engagement in 2027 planning.

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Impact and considerations

For travel buyers, AI purchasing may become easier while adoption remains the hard part; as technology converges, culture, governance, training and communication will determine outcomes, and experienced consultants gain value during disruptions and complex itineraries.

Key points

  • The AI conversation has moved from experimentation to adoption, integration and business impact, with standing-room-only sessions; the challenge is where AI fits into workflows, governance and helping employees use it with confidence.
  • Many organizations evaluate similar AI platforms, data tools and automation, so the differentiator is how well they support employees through change, with culture, governance, training and communication often determining outcomes.
  • BCD's Teri Miller says the industry has focused on program management but not enough on front-line servicing; as self-service expands, experienced travel consultants remain critical during disruptions, emergencies and complex itineraries.
  • Traveler engagement is becoming hyper-personalized, making broad awareness campaigns less effective and requiring targeted communications, behavioral insights and context-aware engagement.
  • Resilience is replacing prediction as a planning strategy; both leaders emphasized preparedness and prioritizing adaptability, governance, stakeholder alignment and traveler engagement.
  • The observations follow 2026 industry events including SAP Concur Fusion, ProcureCon and the GBTA Convention, and point to managed travel trends for 2027 and beyond.

Sources and time

Primary source
BCD Travel
Other sources
0
First source publication
17 Sept 2026, 07:06
Page published
17 Sept 2026, 07:51
Last updated
17 Sept 2026, 07:06
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