BCD Travel Guide: Five Steps for Travel Managers to Influence Sustainable Choices
BCD Travel published a guide for travel managers on influencing sustainable traveler choices through five steps: choose one decision, identify the moment, introduce guidance into the booking workflow, measure results, and learn and adjust. The guide cites BCD survey data: 34% of travelers cited limited availability and 34% cited lack of information as barriers to sustainable choices; 50% of travel buyers use online booking tool messaging, but only 28% of travelers recalled seeing it. A 90-day rollout is included in three phases.
Impact and considerations
The guide offers travel buyers an actionable framework for sustainable travel management, emphasizing guidance at decision points rather than emissions data alone. The awareness gap revealed by BCD surveys (50% of buyers use messaging vs 28% of travelers recall seeing it) suggests current communication is ineffective,…
Key points
- The guide proposes five steps: choose one decision, identify the moment, introduce guidance, measure results, and improve the approach.
- BCD surveys show 34% of travelers cited limited availability and 34% cited lack of information as barriers to sustainable choices.
- 50% of travel buyers use online booking tool messaging, but only 28% of travelers recalled seeing it.
- The guide recommends one clear action at search, booking or approval rather than emissions data alone.
- The 90-day rollout has three phases: days 1-30 choose decision and moment, days 31-60 introduce and test guidance, days 61-90 measure and refine.
- Measures include the selected behavior, estimated emissions, total trip cost, policy exceptions and a traveler-experience indicator.
Sources and time
- Primary source
- BCD Travel
- Other sources
- 0
- First source publication
- 30 Sept 2026, 02:05
- Page published
- 30 Sept 2026, 02:29
- Last updated
- 30 Sept 2026, 02:05
- Original links
- BCD Travel RSS：Turn Business Travel Choices Into Sustainable Impact (opens in a new tab)Primary source · en · Published 30 Sept 2026, 02:05