Finnair Expands Offer-and-Order NDC to Agency Sales Tool Pilot

Key points

• Finnair expanded its offer-and-order-based NDC solution to its Finnair Agency Sales Tool pilot platform, provided by TPConnects.
• Agency customers will have access to Finnair's current bundled product—combined seat selection plus Wi-Fi—for bookings on the platform as part of native offer-and-order flows.
• Finnair introduced its first "native order" in May 2025 with Amadeus' Nevio technology, and in September 2025 offered its first ancillary bundle for customers booking on its website or mobile app.
• The carrier said it would introduce additional seat-related combos beyond bundling Wi-Fi in upcoming releases.
• Finnair said that with native offer-and-order-based NDC evolving alongside legacy systems, as capabilities mature, indirect channels will benefit from more consistent servicing and better alignment across airline, aggregator and seller systems.
• Jenni Suomela, Finnair SVP of sales and retail, said the corporate market provides a challenge and an opportunity, and that the complexity of the travel ecosystem is a joint challenge for the business travel segment as a whole.