State Council Briefing: Cultivating 'Small and Beautiful' Rural Cultural Tourism Formats
On September 29, the State Council Information Office held a briefing on the 15th Five-Year Plan period. Vice Minister of Agriculture and Rural Affairs Mardan Mugaiti said the ministry will respond to emerging rural experiential consumption trends by developing premium rural leisure tourism routes, cultivating 'small and beautiful' rural cultural tourism formats, and developing new consumption scenarios such as harvest markets, sports events, and leisure camping. In 2025, leisure agriculture revenue reached 950 billion yuan.
Impact and considerations
The Ministry of Agriculture and Rural Affairs has set the direction for rural cultural tourism in the 15th Five-Year Plan, with 950 billion yuan in leisure agriculture revenue indicating market scale, offering business readers insight into rural tourism investment and policy direction.
Key points
- On September 29, the State Council Information Office held a briefing on the 15th Five-Year Plan period, covering accelerated agricultural and rural modernization.
- Vice Minister of Agriculture and Rural Affairs Mardan Mugaiti said the ministry will develop premium rural leisure tourism routes and cultivate 'small and beautiful' rural cultural tourism formats.
- New rural consumption scenarios will be developed, including harvest markets, sports events, and leisure camping.
- In 2025, leisure agriculture revenue reached 950 billion yuan.
- The ministry will guide localities to leverage distinctive resources, develop specialty products, and improve mechanisms linking farmers to industry benefits.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 29 Sept 2026, 08:00
- Page published
- 29 Sept 2026, 18:02
- Last updated
- 29 Sept 2026, 08:00
- Original links
- China Tourism News：国新办发布会：培育“小而美”乡村文旅业态-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 29 Sept 2026, 08:00