Shaanxi Tourism Sees Strong Mid-Autumn Demand with Culture-Led Offerings
During the Mid-Autumn holiday, Shaanxi's culture and tourism market saw strong supply and demand. In Xi'an, Huaqing Palace launched a Tang-style Mid-Autumn banquet and garden celebration, while Bailuyuan Film City themed its offerings around Guanzhong rural harvest traditions. In Yan'an, Jin Yan'an scenic area combined Mid-Autumn rituals, Song-style aesthetics, northern Shaanxi folk customs and red-culture performances; Huanghe Qiankun Bay in Yanchuan tied its activities to the local farmers' harvest festival and autumn tourism season, featuring intangible heritage performances such as Qiankun war drums, northern Shaanxi yangge, paper-cutting and cloth collage, running until October 7. Xian…
Impact and considerations
Expanded holiday culture-and-tourism offerings can shift visitor flows and reception demand in these destinations, potentially tightening hotel, transport and event capacity around the holiday period.
Key points
- Shaanxi's Mid-Autumn culture and tourism market saw strong supply and demand, with localities rolling out public-benefit measures and immersive experiences built on cultural heritage.
- Huaqing Palace in Xi'an launched a Tang-style Mid-Autumn banquet and garden celebration, including garden interactions and free-ticket poetry quizzes.
- Bailuyuan Film City themed its Mid-Autumn around Guanzhong rural harvest traditions, using grains to create a harvest scene and adding nighttime wire performances and a light show.
- Jin Yan'an scenic area linked Mid-Autumn rituals, Song-style aesthetics, northern Shaanxi folk customs and red-culture performances into a holiday experience.
- Huanghe Qiankun Bay in Yanchuan combined the local farmers' harvest festival and autumn tourism season, showcasing intangible heritage such as Qiankun war drums, northern Shaanxi yangge, paper-cutting and cloth collage, running until October 7.
- Weinan launched 12 premium autumn routes connecting 18 4A-level scenic areas; Yulin hosted the 2026 Yulin Marathon, with 73 A-level scenic areas waiving first-gate tickets for runners.
- Hanzhong launched a China-Korea cultural tourism promotion and 15 premium routes, while Liuba County built a moon-viewing and stargazing town.
- Ankang launched the immersive urban river theater production 'Han Shui Chang Ge' and held a series of performances tied to the Xikang high-speed rail.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 28 Sept 2026, 08:00
- Page published
- 28 Sept 2026, 18:03
- Last updated
- 28 Sept 2026, 08:00
- Original links
- China Tourism News：中秋假期 陕西旅游“文化味”十足-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 28 Sept 2026, 08:00