Xi'an Inbound Tourism Shifts Toward Deep Cultural Experiences
China Tourism News reported that as the inbound tourism environment improves, Xi'an's inbound travel is shifting from sightseeing checklists to immersive cultural experiences. Attractions such as the Tang welcome ceremony at Huaqing Palace, the Tang court music and dance show 'Empress of the Great Tang' at Tang Paradise, and the performance 'Jijiu Daqin' are drawing foreign visitors. Han Qingli, sales manager at Xi'an Tang Paradise, said the show ran more than 200 performances in the first half of the year and hosted over 100,000 foreign visitors, with many overseas tour groups already booking next year's slots. 'Jijiu Daqin' hosted over 10,000 foreign visitors during the summer and offers…
Impact and considerations
The shift from sightseeing to immersive cultural spending offers destination tourism businesses a high-value product direction, while multilingual services and AI translation tools provide a replicable operational reference for designing products for international visitors.
Key points
- Xi'an's inbound tourism is shifting from sightseeing checklists to immersive experiences, with deep cultural engagement becoming the foundation of inbound tourism upgrading.
- Han Qingli, sales manager at Xi'an Tang Paradise, said the 'Empress of the Great Tang' show ran more than 200 performances in the first half of the year and hosted over 100,000 foreign visitors, with many overseas tour groups already booking next year's slots.
- 'Jijiu Daqin' hosted over 10,000 foreign visitors during the summer, offering English, Russian, French and Korean simultaneous interpretation headsets and illustrated brochures, and deploying AI translation glasses.
- The intangible-heritage terracotta warrior workshop received nearly 3,000 foreign visitors this year; after visa-free policies took effect, many independent foreign travellers booked online to visit.
- In the first half of 2026, Shaanxi's inbound visitor numbers and total tourism spending grew 59.43% and 56.66% year on year respectively.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 16 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 12:03
- Last updated
- 16 Sept 2026, 08:00
- Original links
- China Tourism News：外国游客的品读新方式——“做一天西安人”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 16 Sept 2026, 08:00