China-Foreign Media Hubei Tour Launches in Wuhan, Spotlighting "Zhiyin Hubei"
On September 13, the "New Era · Discover China · Seeking Zhiyin in Hubei" China-Foreign Media Hubei Tour launched in Wuhan, with representatives of 100 Chinese and foreign mainstream media and domestic and overseas social media gathering by East Lake. Guided by the Hubei Provincial Publicity Department and co-hosted by the Hubei Provincial Department of Culture and Tourism, Xinhua News Agency's News Information Center and Xinhua's Hubei bureau, the tour runs through September 17, with media teams visiting Wuhan, Xiangyang and other places. A "Jingchu Intangible Cultural Heritage Treasures" display area and a Hubei regional public brand product tasting area featured landmark products such as…
Impact and considerations
The event uses a national-level communication platform to promote Hubei's culture and tourism brand and notes growth in Korean visitors to Hubei for sightseeing and wellness, offering reference for those tracking inbound tourism and destination marketing.
Key points
- On September 13, the "New Era · Discover China · Seeking Zhiyin in Hubei" China-Foreign Media Hubei Tour launched in Wuhan.
- Representatives of 100 Chinese and foreign mainstream media and domestic and overseas social media gathered by East Lake; the event is guided by the Hubei Provincial Publicity Department and co-hosted by the Hubei Provincial Department of Culture and Tourism, Xinhua's News Information Center and Xinhua's Hubei bureau.
- The tour runs through September 17, with media teams visiting Wuhan, Xiangyang and other places to experience technology innovation, cultural industries and night cruises on the Yangtze.
- Han Jong-koo, Beijing bureau chief of Yonhap News Agency, noted that after the Hubei Provincial Department of Culture and Tourism promoted in Seoul last year, more Korean tourists have come to Hubei for sightseeing and wellness.
- A "Jingchu Intangible Cultural Heritage Treasures" display area and a Hubei regional public brand product tasting area featured landmark products such as Wuhan dough figurines, Echeng Wuchang fish and Enshi Yulu tea.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 13 Sept 2026, 08:00
- Page published
- 14 Sept 2026, 00:05
- Last updated
- 13 Sept 2026, 08:00
- Original links
- China Tourism News：中外媒体湖北行在武汉启动 百家中外媒体聚焦“知音湖北”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 13 Sept 2026, 08:00