商旅纵横Business travel insights that drive better decisions.
SearchEmail briefings
Back to all updates
rural revitalizationFengning / Chengde / Hebei

Fengning Builds Horse-Culture IP to Drive Multi-Sector Tourism

China Tourism News reported that Fengning County in Chengde, Hebei, is deepening a horse-culture IP based on its grassland landscape while integrating tourism with intangible heritage, agriculture, and wellness. Datan Town has more than 6,000 horses, one of China's highest township counts; the county introduced a subsidy policy with breeding subsidies and horse insurance. Fengning has built 41 heritage bases, workshops, and homestays, with annual intangible-heritage product sales exceeding 50 million yuan, over 550 training sessions, more than 120,000 trainees, and over 1,500 jobs. The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.

View primary source (opens in a new tab)

Impact and considerations

Fengning illustrates how a county-level destination can build a year-round product system by layering intangible heritage, lodging, and wellness onto a single theme IP; its subsidy policy, training scale, and visitor data offer reference for assessing county destination capacity and investment opportunities.

Key points

  • Datan Town has more than 6,000 horses, one of China's highest township counts; Fengning introduced a subsidy policy with breeding subsidies and horse insurance.
  • Fengning has built 41 intangible-heritage bases, workshops, and homestays, with annual heritage product sales exceeding 50 million yuan.
  • The county has held over 550 heritage workshop training sessions, trained more than 120,000 participants, and created over 1,500 jobs.
  • The county has 2 four-star hotels and 67 boutique homestays, with recent peak daily visitors reaching 60,000.
  • Fengning is planning 7 wellness projects including the Shunda hot-spring resort and has held 3 editions of a snow-riding tour to break seasonal limits.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
11 Sept 2026, 08:00
Page published
12 Sept 2026, 00:07
Last updated
11 Sept 2026, 08:00
Report an issue or request removal