Guangdong Launches 12 'Follow the Food' Themed Travel Routes
On September 22, the 2026 Guangdong culture and tourism consumption promotion campaign 'Travel with Food' kicked off at Jiaying Ancient Town in Meizhou, where the Guangdong Provincial Department of Culture and Tourism released 12 'Follow the Food around Guangdong' themed routes. The routes cover the Pearl River Delta, eastern, western and northern Guangdong, linking local specialities with representative scenic spots under themes such as Lingnan culture, dynamic cities, Hakka walled houses, Chaoshan nostalgia, red culture, trendy play and seafood feasts. Organised by the provincial department, the campaign centres on the themes 'Visit Guangdong in All Four Seasons' and 'Good Times in Meizho…
Impact and considerations
A provincial culture and tourism authority bundling food-themed routes and partnering with platforms such as Meituan and Amap for subsidised products shows holiday consumption stimulus being delivered through online channels, offering a demand-side signal for readers tracking South China leisure and business travel.
Key points
- On September 22, the 2026 Guangdong culture and tourism consumption promotion campaign 'Travel with Food' launched at Jiaying Ancient Town in Meizhou.
- The Guangdong Provincial Department of Culture and Tourism released 12 'Follow the Food around Guangdong' themed routes linking local specialities with representative scenic spots.
- The routes cover the Pearl River Delta and eastern, western and northern Guangdong, spanning themes such as Lingnan culture, dynamic cities, Hakka walled houses, Chaoshan nostalgia, red culture, trendy play and seafood feasts.
- Organised by the provincial department, the campaign centres on 'Visit Guangdong in All Four Seasons' and 'Good Times in Meizhou, Tasting Lingnan', mobilising Lingnan tourism resources province-wide.
- Coinciding with the Mid-Autumn and National Day holidays, the 2026 Guangdong autumn culture and tourism consumption season subsidy programme is under way.
- Organisers partnered platforms including Meituan and Amap to roll out products covering dining, attraction tickets, and hotels and homestays.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 19:42
- Last updated
- 23 Sept 2026, 08:00
- Original links
- China Tourism News：广东推出12条“跟着美食游广东”主题线路-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00