Fifth China (Sichuan) International Panda Consumption Festival Launches with Over RMB 600 Million i…

Key points

• The fifth China (Sichuan) International Panda Consumption Festival runs from 22 September to 30 November, launching in Chengdu on the evening of 22 September.
• The festival uses a "1+3+16+N" framework across premium shopping, dining, tourism and performances.
• More than RMB 600 million in "Shuli Anyi" commercial-service vouchers will be issued, with local subsidies for 10 categories of smart products.
• Forty new "Shuli Anyi" consumption scenarios will be released, mobilizing over 10,000 merchants province-wide and guiding operators to offer more than RMB 100 million in discounts.
• A "ticket-stub benefit" program links retail, dining, lodging and culture-tourism, letting consumers use transport tickets, scenic-area tickets and event stubs at more than 3,000 merchants across Sichuan.
• Sichuan's 21 cities (prefectures) plan 596 programs and 4,412 culture-tourism events; RMB 30 million in provincial culture-tourism vouchers plus municipal top-ups bring total issuance to over RMB 54 million.
• Sichuan will host more than 4,000 sports events of all levels in 2026 and launch a second round of sports vouchers covering all 21 cities (prefectures), with discounts of up to 30%.
• Chengdu will launch the 2026 Chengdu Golden Autumn Consumption Season with over 600 themed activities and will partner with Chongqing on a "two-city, two-festival" shopping promotion and a joint consumption map.