Shandong Receives 19.593 Million Visitors and RMB 15.02 Billion in Mid-Autumn Holiday Tourism Reven…

Key points

• Over the three-day Mid-Autumn holiday, Shandong received 19.593 million visitors and generated RMB 15.02 billion in tourism revenue.
• The province's 200 key monitored scenic areas received 7.182 million visitors and RMB 340 million in operating revenue.
• Shandong's 16 5A-level scenic areas received 1.2999 million visitors and RMB 58.9356 million in revenue.
• Culture and tourism departments at all levels introduced consumption-boosting policies, including scenic-area ticket waivers and hotel discounts, encouraging key scenic areas and tourism enterprises to offer concessions.
• Weihai launched six premium routes and four study-tour products under the 'Golden Autumn Reunion in Weihai' campaign, along with ticket discounts and benefit packages.
• Scenic areas in Linyi including Tianmeng Mountain, Tianma Island and Wuji Guigu waived tickets for teachers, university students and youth.
• Jining leveraged the overlap of the Confucius Cultural Festival and the Mid-Autumn holiday, connecting over 100 sites with six night-tour themed routes.
• Weifang marked the 950th anniversary of Su Shi's 'Shui Diao Ge Tou' by hosting the Shandong TV Mid-Autumn gala at Zhucheng's Chaoran Terrace, integrating local elements such as Zhucheng guqin, Weifang kites and Yangjiabu woodblock prints.